Shopify · SEOProduction · 6-week build

Automated Shopify SEO that drove 12× organic growth.

A multi-store DTC brand was leaving money on the table — 2,100 keyword gaps, thin product pages, and zero programmatic content. We built an AI pipeline that generates SEO-optimised pages, metadata, and internal links at scale.

PDF · 3 pages · 6-week build

12×

Organic traffic growth

4,200+

Keywords ranked top-10

−85%

Content production time

#6.3

Avg. SERP position

The challenge

2,100 keyword gaps and no content team to fill them.

Three Shopify stores with 14,000 SKUs shared the same thin product descriptions. Category pages had no copy. Blog was dormant. Competitors were ranking for high-intent terms the brand should have owned. Hiring a content agency quoted $300K/year and a 6-month backlog.

The solution

A programmatic content factory that never sleeps.

We built an AI pipeline that researches keywords, drafts product and category copy, generates metadata and alt text, injects Schema.org markup, and publishes directly to Shopify — all with a human review gate and brand-tone enforcement.

Tech stack

What we built it on.

Content Generation

OpenAI GPT-4o
LangChain prompt chains
Dynamic template engine
A/B headline testing

SEO & Metadata

Shopify GraphQL Admin API
Programmatic meta titles
AI-generated alt text
Schema.org JSON-LD injection

Data & Research

Ahrefs API (keyword volume)
Google Search Console API
Screaming Frog (crawl)
Internal link graph analyser

Frontend & Infra

Next.js 14 (App Router)
Vercel Edge Functions
Upstash Redis (caching)
Prisma + PostgreSQL

Observability

Google Search Console
Ahrefs rank tracker
Custom content QA dashboard
Vercel Analytics

Timeline

6 weeks from audit to 1,200 live pages.

Week 1
SEO Audit & Keyword Mapping
Crawled 3 stores, mapped 8,400 keywords, identified 2,100 content gaps vs. competitors.
Week 2
Template & Prompt Design
Built 14 content templates (product, category, guide, comparison) with tone guardrails and brand voice.
Week 3
Content Pipeline MVP
Wired GPT-4o → review queue → Shopify publish. First 200 pages generated with 94% brand-tone score.
Week 4
Metadata Automation
Programmatic meta titles, descriptions, alt text, and Schema.org markup injected across all 3 stores.
Week 5
Internal Linking & Speed
Deployed auto-internal-link graph, image compression pipeline, and Core Web Vitals fixes.
Week 6
Production Rollout
Published 1,200 pages, queued 400 more. Monitoring dashboards live. First indexation wave in 48h.